Dags att kasta loss? / Time to sail away?
Dags att kasta loss? explores the area of Smögen, Bohuslän, Sweden from a perspective of visual communication and sustainable tourism. As a person with a connection to the area, this project grew from a wish to care for its present and future. In the beginning of the project, I only knew I wanted to use my role as a visual communicator to protect and teach of the local ecosystems by growing curiosity and responsibility within tourists visiting during high season. Through the help of local collaborators, I could later steer the focus towards littering by boat tourists as it is an ongoing problem around one of the most visited attractions; Smögenbryggan.
The illustration
Using storytelling and easily recognizable elements of Smögen as tools, the result is an illustrative installation highlighting the problem and potential consequences of littering in the area. It aims to leave the target group with a sense of self-awareness in their inhabiting of the space and a sustainable mindset to reduce littering in the water. The sign is drawn with watercolour (with only some digital assistance) as I wanted it to have a welcoming, easily-absorbed style for curious tourists.
